Define the future of branding together
AWARDED BEST MARKETING BOOK OF THE YEAR 2015!
Online brand identity is meant for all professionals that work in branding or advertising. About five to ten years from now the majority of all advertising will be digital and programmatic. That changes how we build brands: creative and media strategy are merging, marketing and branding become inseparable and data and technology need to go hand in hand with creativity. The book unites professionals to jointly define the future of branding. If you are a marketing manager, a brand manager or CMO you’ll find a brand model that puts the brand and digital thinking at the heart of strategy.
About five to ten years from now, the majority of all advertising will be digital and programmatic
Media and communication professionals will find a model to make the internet the mediamix of the future. If you are an art director or strategist at an advertising agency you’ll find lots of inspirational branding cases leveraging the full digital creative canvas. E-commerce and performance experts will find an opportunity to make their knowledge and skills useful across the full consumer journey rather than just at the end of the funnel. If you are a data driven professional you’ll find a model for building your data infrastructure of the future integrating traditional research and real-time data. Finally, company leaders will find tools to overcome key barriers for digital transformation.
The book triggers a sense of urgency to get rid of old habits and for making digital the basis for all brand and advertising strategy. It helps creating your ultimate strategy for one on one communication at scale. Above all, it provides lots of inspiration as well as experiments, exercises and worksheets to translate that inspiration into action. The book is nominated for best marketing literature 2015.
Read a free preview of the book here (PDF).