The future ready brand framework in Online Brand Identity is illustrated with forty inspiring cases from big and small brands.

The branding cases in the book help explaining the framework and they are the living proof that the model really works. The cases have been selected for a variety of reasons:

  • sometimes because the cases are big, spectacular and awesome
  • sometimes because the creative ideas are beautiful, elegant and simple while driving high impact versus low cost
  • always because these companies made most out of digital for reviving, refreshing and developing their brand while staying perfectly aligned with brand heritage and identity

Below you can find links to many of the cases presented in the book: branded content cases, cases utilizing specific unique assets of the digital creative canvas and mobile branding cases.