Case description

Pepsi Max took their slogan “Maximum taste, no sugar, unbelievable” as a starting point for creation of an awesome Hub format: “Pepsi Max brings you the Unbelievable”.

Hub content (as part of Hero, Help, Hub strategy) is meant to get people to subscribe to your content channels and keep coming back because they know there is something new on a regular basis. In their Hub format Pepsi regularly posts new movies featuring the kinds of stunts every geek or playful person wonders about.

Some examples of cool experiments: