Case description

Mercedes promoted their new Vito van with a “Heavy Labor Discount”, which celebrates those who do heavy manual labor.

Builders, painters, engineers, plumbers and gardeners are hard-working folks who often go underappreciated. Mercedes-Benz decided to change that. Potential buyers could scan their hand using their webcam. The more bruised, banged up and blistered the tradesman’s hands, the bigger the discount he received.

Check the experience in the video case above.