Case description

Lancôme used YouTube Trueview video, the video ads that users can skip after five seconds, to promote their new Grandiôse mascara with a special shape of brush that helps you apply mascara easier.

Lancôme created three video’s to tell different parts of the story around their product. The videos were served as a sequence using Remarketing to serve the next video only to those people that showed an interest in the previous video.

1) Here’s our new product:

2) Here’s what you can do with our new product:

3) Here’s why it works: