Case description

To promote its newest car model, the pro_cee’d GT, Kia wanted to appeal to a digitally advanced audience.

Kia created a gaming app that lets its users fully customize a virtual racetrack, and hopefully, get excited about the possibility of owning a real pro_cee’d. The axis sensor inside the device records the positioning data, which the app then uses to create an individual 3D track.

Once users create their personalized racetrack, they can play and share it via their device on the GT Ride website and Facebook.

You can see what the experience looked like in the case video above.