How to get and keep your brand future ready
AWARDED BEST MARKETING BOOK OF THE YEAR 2015!
Five to ten years from now the majority of all advertising, including TV, Radio and Print, will be bought through digital automated trading systems. Imagine a world in which outdoor advertising is the last mass push medium left. Imagine a world where people only watch ads they want to watch at a moments that suit them, rather than ads we want them to watch on moments that suit us.
Imagine a world where people only watch ads they want to watch at a moments that suit them
How would your brand and advertising strategy change? Which of the things you do now will no longer work? Which assets and skills do you lack? Would your job still exist? What elements of your strategy and skill-set could be even be more useful than they are now? Are you running the right experiments to be ready for this change?
Online Brand Identity is the ultimate guide to designing your future ready brand and advertising strategy. It offers a brand framework that puts digital thinking at heart of your business. The framework is illustrated with forty successful cases from big and small brands. The book offers exercises to define the experiments you can start running tomorrow.
Read a free preview of the book here (PDF).
Every page of the 300 pages is more than worth reading. (Book Review SRM)